Whiteboard Animation

“Rare to Find”

“THANK YOU didn’t seem to express my gratitude enough for Louisa's help and creativity on our project! She was excellent and so easy to work with, and really made understanding our goals her priority–something so rare to find these days!”

- Lauren Mancini, Account Executive
Whiteboard and Animated Graphics Explainer Video

“Best Marketing Piece”

“Louisa's video was the best piece of marketing to explain and promote our PAYS model that we've ever had since creating this program over 20 years ago.”

- Founder
PAYS and On-Bill Financing
whiteboard marketing video—finance

“We Love It!”

- Business Development Officer
OCC Factor
whiteboard marketing video—automotive

“The video looks great!”

“Thank you so much for all your hard work, Louisa!”

- Creative Director
Advertising Agency
whiteboard marketing video—technology

“Even better than I expected!”

“Thrilled with how it turned out.”

- Communications Director
Semiconductor Association Industry

Presentation Video—Technology

“The video turned out really well. Louisa did a wonderful job!”


Explainer Whiteboard Video Production-Applying For A Grant

“Truly Fantastic”

“Working with Louisa was effortless—she instantly grasped what we were hoping to achieve through our whiteboard video and the few edits that we did have to the final project were made speedily and without hesitation. We were operating under a shortened timeframe due to holiday travel and an upcoming Board meeting, but Louisa produced a truly fantastic piece of art for our use well before the deadline.

It is very difficult to please my Board of Directors. Louisa's video received a round of applause when debuted at our first Board meeting of 2018. I could not be more thrilled with the video or Louisa's services. I will be using CCA at the first opportunity in the future! THANK YOU!”

- Rebekah Stroman, Chief of Staff
U.S. Russia Foundation


Explainer Whiteboard Video - HUD Disaster Recovery

“Huzzah!”

“Louisa, thank you for all your work (and patience) as we brought our whiteboards to completion. You’ll find our English version proudly displayed on HUD’s main page in the slideshow. Yay you!”

- B.S., Public Affairs Specialist
U.S. Department of Housing and Urban Development


Whiteboard Video for Non- Profit -
Auction- Presentation Video

“Wonderful Work”

“Everyone at the gala loved the animation! We made over 507K! Thank you again for all your wonderful work.”

- R.D.
Seattle Festival of Trees

Whiteboard and Animated Graphics Video-For Web-Personal Wellness Technology

“Louisa's video introduced A Wellthy You to the World!”

- Fyonna MacKenzie, Owner
A Wellthy You

Whiteboard and Animated Graphics Marketing Video-Senior Community Technology

“VERY COOL! I loved her use of color and think we nailed the look and feel of the senior adults.”

- J.C., Owner
ALLE Learning

Health Care Marketing Whiteboard Video
TV Commercial
TV Commercial

holiday greeting video (freelance collaboration with Purdie Rogers)
holiday greeting video (freelance collaboration with Purdie Rogers)
website banner video ("Your Number One Choice-1")

website banner video ("Your Number One Choice-2")
website banner video ("Your Number One Choice-3")
Website Marketing Video
Custom Video Greeting

Why Whiteboard Sells


GRABS ATTENTION

Whiteboard videos are a great way to engage your web visitor. Your viewer is instantly put at ease due to the casual and informal feel and they continue watching because they want to see the drawing completed and experience the final product. Drawings are a primary and very basic way of communicating and people are drawn (sorry for the pun!) to them. When your viewer is relaxed and engaged, they will take notice and connect with your message and you'll be more likely to make a sale.

FLEXIBLE BRANDING

Whiteboard animations are completely custom and can be crafted specifically to reflect your branding, but in that folksy, familiar style. Whatever your message or brand, it is reinforced in a positive, fun way. You can’t go wrong.

DON'T WASTE YOUR SPACE

What's the point of putting your message on the web if it's not going to grab people — and let's face it — entertain them? You want to be memorable; you want to sell your product. With whiteboard animation, your message stays with your visitor and they are more likely to remember and choose you over your competitor.

APPEALS TO PEOPLE AND SEARCH ENGINES BOTH

A picture is worth a thousand words, and moving pictures are worth even more! Animations are the exact opposite of text on a page. Viewers connect with the drawings on an immediate and emotional level. Also, search engines take note when people stay on your site to watch your animation, giving your site better rankings.



Atlanta Website Design Companies Articles

Atlanta Website Design Companies City Links

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Information for the city of Atlanta

Encompassing $304 billion, the Atlanta metropolitan area is the eighth largest economy in the country and 17th largest in the world. Corporate operations comprise a large portion of the Atlanta's economy, with the city serving as the regional, national, or global headquarters for many corporations. Atlanta contains the country's third largest concentration of Fortune 500 companies, and the city is the global headquarters of corporations such as Over 75 percent of Fortune 1000 companies conduct business operations in the Atlanta metropolitan area, and the region hosts offices of about 1,250 multinational corporations. Many corporations are drawn to Atlanta on account of the city's educated workforce; as of 2010, nearly 43% of adults in the city of Atlanta have college degrees, compared to 27% in the nation as a whole. world headquartersAtlanta began as a railroad town and logistics has remained a major component of the city's economy to this day. Atlanta is an important rail junction and contains major classification yards for . Since its construction in the 1950s, Hartsfield Jackson Atlanta International Airport has served as a key engine of Atlanta's economic growth.

 

Delta Air Lines, the city's largest employer and the metro area's third largest, operates the world's largest airline hub at Hartsfield Jackson Atlanta International Airport and has helped make Hartsfield Jackson the world's busiest airport, both in terms of passenger traffic and aircraft operations. Partly due to the airport, Atlanta has become a hub for diplomatic missions; as of 2012, the city contains 25 general consulates, the seventh highest concentration of diplomatic missions in the United States.Media is also an important aspect of Atlanta's economy. The city is a major cable television programming center. the country's third largest cable television service and the publisher of over a dozen major American newspapers, is headquartered in the city. T. Indeed, Atlanta has been nicknamed the Silicon peach due to its burgeoning technology sector. As of 2013, Atlanta contains the fourth largest concentration of information technology jobs in the United States, numbering 85,000. Atlanta also ranks as the sixth fastest growing city for information technology jobs, with an employment growth of 4.8% in 2012 and a three year growth near 9%, or 16,000 jobs. Information technology companies are drawn to Atlanta's lower costs and educated workforce.Largely due to a state wide tax incentive enacted in 2005, the Georgia Entertainment Industry Investment Act, which awards qualified productions a transferable income tax credit of 20% of all in state costs for film and television investments of $500,000 or more, Atlanta has become a center for film and television production.

 

Film and television production facilities in Film and television production injected $1 billion into Georgia's economy in 2010, with Atlanta garnering most of the projects. Atlanta has gained recognition as a center of production of horror and zombie related productions, with Atlanta magazine dubbing the city the "Zombie Capital of the World". newsroomCompared to its peer cities, Atlanta's economy has been disproportionately affected by the 2008 financial crisis and the subsequent recession. The city's economic problems are displayed in its elevated unemployment rate, declining real income levels, and depressed housing market. From 2010 2011, Atlanta saw a 0.9% contraction in employment and a meager 0.4% rise in income. As of 2012, the unemployment rate in Atlanta was over 9%, higher than the national average of 8.2%. These dismal statistics have garnered Atlanta recognition as one of the world's worst economic performers, with the city's economy earning a ranking of 189 among 200 global cities, down from a ranking of 89 during the 1990s, when the city realized 1.6% income growth and 2.6% employment growth.

 

However, even when the 2008 2009 period is excluded, the 2001 2007 period is still one of the worst on record for Atlanta: the city never recovered the jobs it lost during the Early 2000s recession, and per capita income declined nearly 5% from 2000 to 2006, the largest decline among major U.S. cities. Thus, Atlanta's current economic crisis was only worsened, and not caused, by the Recession. Adding to the city's employment and income woes is the spectacular collapse of its housing market. Atlanta home prices fell by 2.1% in January 2012, reaching levels not seen since 1996, a decline that measured among the worst in the country. Compared with a year earlier, the average home price in Atlanta fell 17.3% in February 2012, the largest annual drop in the history of the index for any city. Atlanta home values average $85,000 as of January 2012, second worst among major metropolitan areas, coming in just behind Detroit. This unprecedented collapse in home prices has led some economists to deem Atlanta the worst housing market in the country. Nevertheless, in August 2013, Atlanta appeared on magazine's list of the Best Places for Business and Careers

 

 

Information for the state of Georgia

Georgia's 2010 total gross state product was $403.1 billion. Its Per Capita personal income for 2011 puts it 39th in the nation at $35,979 . If Georgia were a stand-alone country, it would be the 28th largest economy in the world. There are 15 Fortune 500 companies and 26 Fortune 1000 companies with headquarters in Georgia. Georgia has over 1,700 internationally headquartered facilities representing 43 countries, employing more than 112,000 Georgians with an estimated capital investment of $22.7 billion.

 

Atlanta has a very large effect on the state of Georgia and the Southeastern United States. The city is an ever-growing addition to communications, industry, transportation, tourism, and government. Atlanta has been the site of growth in real estate, service, and the communications industries. Widespread farms produce peanuts, corn, and soybeans across middle and south Georgia. The state is the number one producer of pecans in the world, with the region around Albany in southwest Georgia being the center of Georgia's pecan production. Gainesville in northeast Georgia touts itself as the Poultry Capital of the World. Major products in the mineral industry include a variety of clays, stones, sands and the clay palygorskite, known as attapulgite.

Atlanta Website Design Companies


 

In the past, videos typically used fast motion and flashy graphics to keep viewers engaged, when in fact these aspects of videos make it hard to remember what we've seen because they overload our senses. On the other hand, whiteboard animation videos use simple illustrations to get right to the point. There are no pointless distractions because everything you see is important and simply enhances the message.

How To Get The Right Whiteboard Animation Video And Grow Your Company

In the past, videos typically used fast motion and flashy graphics to keep viewers engaged, when in fact these aspects of videos make it hard to remember what we've seen because they overload our senses. On the other hand, whiteboard animation videos use simple illustrations to get right to the point. There are no pointless distractions because everything you see is important and simply enhances the message.

 

 

Atlanta Website Design Companies

 

Atlanta Website Design Companies

Articles

Choosing the Right Web Design Agency

 

Perhaps one of the most difficult aspects of creating and launching a new website is choosing the right web design agency. There are many, many design companies out there looking for work, and it can become a very stressful and difficult task trying to determine which designer is the right one for you.

 

This is a very important decision and one you can't take lightly, because, let's face it, this website will be the online face of your business. Because your website will be the first point of contact for many of your customers, the quality of your site will determine whether people choose to do business with you, or not. So, you're looking for a design company that will help you reach your target audience, in addition to helping you meet your business goals.

 

So how does one choose the right web design agency? Below we've listed some guidelines that may help you select your design company -

 

Are They Listening to You?

 

You know your business better than anyone else, because you're an expert in your field. So, you know what you're selling and you have an idea of how you'd like to present your product/service to potential customers. You can't work with a web designer who won't listen to your ideas. The purpose of hiring a web design agency is to use their expertise in putting your ideas into action - it's not for the designer to create their own project.

 

They Bring Their Own Ideas to the Table

 

Whilst it's very important that your web designer listen to what you have to say, you need to hire a designer who's experienced in design and has great ideas. Of course, you know your own business, but when it comes to your website you're looking for someone who knows design; you're not getting your money's worth if you hire someone who simply nods their head and produces exactly what you say. Your experienced, professional website designer should be able to bring some exciting and innovative ideas to the table.

 

Your Chosen Website Design Agency Has Its Own Marketing Department

 

This is very important, because you need more than a great looking website: you need a website that works! Make sure the agency you choose has developers, designers, and marketers; and with this brilliant combination you can be quite sure that your website will be not only professional, but effective.

 

They Know and Understand Responsive Design

 

The words'responsive design' may sound like a fad, but in fact it's the only way to design a website that works. Just ask Google! Be cautious, because if a designer suggests a separate mobile website, meaning they're not familiar with responsive design, then they may not be the right designer for your website. It's true that there are cases where it's advantageous to have a separate mobile site but, generally, the preferred solution is responsive design. As more and more people are using their mobile phones and tablets to conduct their everyday business, it's imperative that your website be optimized to cater to all devices. The right web design agency will understand the advantages of responsive design.

 

They Offer a Portfolio of Live Websites

 

The best way to determine whether a web design agency knows their business, or not, is to see the work they've completed; and by this we don't mean screenshots of home pages - you need to see the actual websites in action. Visit the sites they've designed and take time to look through their portfolio. If you're struggling to find anything you like, then they're probably not the right web design agency for you.

 

How Long Have They Been Operating?

 

To be experienced in web design, a good sign of an agency's ability is their longevity. Even though the Internet changes very quickly, you're not looking for a web design company that may not be around next year. There are many, many new web design companies being created, and there are just as many closing down, and that's why we say an agency's longevity is very important. The more experienced your web design company, the more adept they'll be at changing with the times and adapting to new Internet trends: this ultimately means the more likely they'll be around if you should need support with your new website.

 

Good Designers Understand Conversion

 

There's a lot more to an effective website than just having it look nice, and a good web design agency will include a team of designers who understand conversion. In other words, they know what makes a website convert, which means they're experts at layout, navigation, and calls-to-action. Having a great looking website doesn't necessarily mean it will convert to customers, so you need your designer to use proven methods when creating your website.

 

They're Experienced in Many Industries

 

Your website must stand head and shoulders above your competitors' websites - you don't want your website to be identical to theirs. You may think it advantageous if your web design company only worked with your specific industry, but it could in fact mean that your website will end up being indistinguishable from all other businesses in your industry. If you choose a web design company that works with various industries they're more likely to create a website that's unique: a website that will reach a large audience.

 

Your Designer Has Worked at Both Local and National Levels

 

If you choose a web designer who's only worked with local businesses, it could well be that your new website won't achieve big success. You need a web design agency that understands both local businesses and national brands. If your designer understands both audiences it's more likely your website will help you reach, and even exceed, your business goals. Therefore, choose a web designer who can think both small and big.

 

They Stay on Top of Modern Design Trends

 

It's very important that your web designer stays on top of both modern design trends and the latest technology, because the last thing you need is an old-fashioned looking website. Research shows that customers are more likely to trust your business if you have a modern website, and a good design company will incorporate new, innovative, and modern trends into their websites. Your web designer should be familiar with flat design, parallax scrolling, responsive web design, and other elements and styles. You don't necessarily need all the newest fads, but there must be a good balance between what's proven to work and what's modern.

 

 

Your website must stand head and shoulders above your competitors' websites - you don't want your website to be identical to theirs.

 

 

Design Art Graphic

Atlanta Website Design Companies
Articles

Choosing the Right Whiteboard Animation Company

 

Making the decision to invest in a whiteboard animation video is a smart business decision; a decision that can benefit your business in both the short-term and long-term. However, there are many, many companies out there producing whiteboard marketing videos, so how will you know if you've chosen the right one?

 

Below we've listed our suggestions on what to look for when contemplating hiring a whiteboard animation company-

 

Quality

 

What you don't want is an amateur-looking whiteboard video! Because, if this is what you end up with, you've just wasted a lot of time and money. Professional, experienced whiteboard animation companies employ people with a background in art; people with amazing artistic capabilities. This is an important business decision and, unless you make the right choice, your target audience won't take your business seriously.

 

Styles

 

A professional whiteboard animation company will have a selection of artistic styles for you to choose from: this may be because they're a company who employs various professional artists with animation backgrounds, or perhaps they have one ingenious artist who's capable of producing different styles.

 

In the production process of whiteboard animation, you'll start by coming up with, then perfecting, the script. Your allocated artist will then prepare some animation samples for your perusal. If you're not happy with what you see, then it's much easier to change styles than it is to change entire companies.

 

Creativity

 

You're looking for creativity, because your video needs to fuel the fire in the hearts of your customers: the last thing you need is a boring video that sends them straight to your competitors! Let's face it! People watch videos because they want to be entertained, so if your video doesn't entertain and amuse your customers, then it shouldn't be presented as entertainment. We expect animation to be imaginative, out-of-the-box, humorous, so if you're just looking for a quick way to get some cut-and-dry information to your target audience, then perhaps an animation video is not the right tool for you.

 

Memory Retention

 

Many businesses use flyers, but the problem with flyers is that consumers receive so many of them that they usually go straight into the trash; but more importantly, rarely is a flyer memorable. On the other hand, a funny and well put-together whiteboard animation can stay in viewers' minds for up to 2 months! When you combine visual and auditory teaching styles, together with some great background music and simple images, whiteboard animation can be one of the most effective and memorable video marketing techniques available.

 

Price

 

Creating a whiteboard animation may seem a simple process, and you could certainly save yourself a lot of money by producing a video yourself; but unfortunately, you'll be sacrificing style, creativity, and more importantly, quality. And sadly, there are whiteboard companies out there that charge a fortune for an end-product that looks home-made. This means that you need to do your research before hiring a whiteboard animation company. Check for testimonials; and when comparing prices, understand what you'll be receiving for your money. Sometimes it's necessary to spend a little more to achieve better service, more choices, and a professional end-result.

 



 

 

 

Atlanta Website Design Companies

 

Atlanta Website Design Companies Articles

The Right WebSite Design

 

Adrien Goodard was sitting at his desk going through his finances. Things were in good shape for his company - Goodard Plumbing, but he knew that with the right marketing strategy that his company could be in much better shape. With the right way of going about it, he could grow his company so that his part-time employees could have more hours - increasing his bottom line and theirs. Maybe, he thought, I could even manage to get enough money to take my wife on that trip she's been wanting to go on for years. Adrien decided that creating a website would be a good marketing decision especially with the internet being so front-of-the-line when it came to business practices. He decided to do a quick search online of what web design companies were in his area. When he saw the list of over twenty companies, he felt overwhelmed. How am I ever going to choose the right company from this list. I can't just choose anyone because the website will be the first thing that prospective new clients see about us, he wondered. Just then the phone rang and Adrien took it. He had a customer who had an emergency and needed him and his crew on site immediately. Adrien called his employees and then headed out to his truck. His marketing plans would have to wait.

 

It was late by the time that Adrien had dealt with the emergency and headed home. At the back of his mind he had many thoughts of what he'd like to say to his customers - both current and potential but it didn't sound right to him. He stayed up for a little while pacing the kitchen floor and drinking too much coffee trying to come up with an image in his mind. He felt tired the next morning when he went to work. He once again looked at the abundant list of web design companies advertised. He decided that the best way to find out about the companies was to take a quick look at their website and then speak with them. Adrien wasn't a man who felt comfortable conducting business over the internet, he liked to do things face to face. However, he supposed that he would have to learn about writing an effective e-mail once his website was up and running. The thought frightened him. The first call that Adrien made was to an internet start-up. The young man who met with him was friendly and presented Adrien with templates for the type of site that he could do.

 

"Once the website is built, do you put on any updates that we have?" asked Adrien, "for example, if I wanted to advertise the importance of having drains checked annually, and maybe offered a coupon once and a while for services such as this."

 

"We could do that for you, sir," said the man, "for a fee of course."

 

"Have your clients been satisfied with your work so far?" asked Adrien.

 

"Well, sir, we haven't had many clients, sir, but we hope to make the ones we get happy, after all that's how we'll make our business successful."

 

"Thank you," said Adrien, "you're the first company that I have interviewed but I will keep you in mind."

 

After the young man had left, Adrien thought about the conversation that he had. The young man had been personable but Adrien felt anxious about the possibility of him creating the site for the plumbing company. He decided that he needed to know more about choosing the right internet company. It was a different experience than hiring plumbers or choosing companies to supply his tools of the trade. He found a few online texts to give him a better idea of what he was looking for. It made him realize that he needed to keep looking because a new company might not stay in business long enough to keep his website updated and successful for his business. He was also hoping for something that would distinguish him from other plumbers in the area, which meant that a template design was too generic for his needs. Ah, thought Adrien, this is stressful. I didn't realize that I needed to understand so many things about the internet to make the right choice when it comes to having a website. I've been in business fifteen years and have never had one before, but I know that it is important that I keep up with the marketing trends. A lot of potential clients aren't just going to look in the local entrepreneurs' guide. They're going to use search engines to find what they need because they always have their phones close by. I don't have the time to meet with every company on the list. It will take up too much of my time - time that I should be investing in my business. Adrien glanced up at the clock. It was nearing lunchtime and he needed a break. He decided to head out and get something. At the local diner, he ordered a burger, fries and soda.

 

"Hi, Adrien," said the waitress Marie, "you look like something's eating at you."

 

"Just trying to figure out a way to get a website created for my business. I had no idea there were so many webpage designers and companies in the area. I just don't have time to interview them all, and reading reviews and about each one online is equally time consuming."

 

"I could recommend a designer for you," said Marie.

 

"You could?" asked Adrien.

 

"Yes, you should contact Louisa Clayton at Clayton Commercial Arts. She looks after the diner's site and does a great job. Her company's been around for over ten years and is reliable. She has made a real success of her business and her skills are diverse. She's a graphic designer, web designer, artist and she also makes her own videos."

 

"Wow," said Adrien, "you sound like a walking billboard for her skills."

 

Marie laughed, "it isn't the first time that I've recommended her over the years and I've never heard of her letting anyone down. She makes all of her websites unique and she's good about bringing her own ideas to the table, and listening to what your vision is."

 

Adrien made an appointment to meet with Louisa at the end of the week. After the introductions, Louisa made her pitch to Adrien.

 

"I'm impressed. You researched my company," said Adrien.

 

"I've found it to be a necessary part of my job," said Louisa, "I like to be able to make a pitch at my first meeting. It saves us both time. I've come up with a few mock-ups for what I could do for your company. Bear in mind that I can change any colors or fonts that you want to match with what you want."

 

"I like that," said Adrien when he saw a design that had a background that resembled pipes in a colorful pattern."

 

"Plumbing isn't usually considered something fun or interesting, so I thought that we needed to put a fun spin on it. With the information that you can provide me, I can create pages that make your website user-friendly. Because plumbing isn't in a technological field, I find that a simple approach is usually best."

 

"I think that sounds very reasonable," replied Adrien.

 

A few days later, Louisa stopped by the plumbing company to show Adrien what his completed website would look like. He was very impressed and thankful for her assistance.

 

"Now, you just have to advertise that you have a website," said Louisa, "it will help you draw in customers. It is something that you can either do yourself, or you can leave it with my company. Our marketing department can help get the information out there online as well as through the radio and print media like flyers and the newspaper."

 

"Can you outline the costs for that," said Adrien.

 

Louisa did and Adrien found the costs reasonable and retained her firm to do more work for him. He was impressed when a few days later he got a phone call from a new client who had seen his website. His stress level was down and he was sleeping well at night. Hiring Louisa Clayton's company had been a smart decision and he knew that he would be willing to refer her in the future to other fellow businessmen who might need a push in the direction of the right design like he had.

 



Watch our Video Designs For Websites And TV Commercials below to see how we work for you.

 



Atlanta Website Design Companies

 

Some history on the Website Design Services Industry

 

Website Designer

Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardised code and proprietary software; user experience design; and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all. The term web design is normally used to describe the design process relating to the front-end (client side) design of a website including writing mark up. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and if their role involves creating mark up then they are also expected to be up to date with web accessibility guidelines.

 

Web Designer Tools and technologies

 

Web designers use a variety of different tools depending on what part of the production process they are involved in. These tools are updated over time by newer standards and software but the principles behind them remain the same. Web designers use both vector and raster graphics editors to create web-formatted imagery or design prototypes. Technologies used to create websites include W3C standards like HTML and CSS, which can be hand-coded or generated by WYSIWYG editing software. Other tools web designers might use include mark up validators and other testing tools for usability and accessibility to ensure their web sites meet web accessibility guidelines.

 

Skills and techniques

 

Marketing and communication design

 

Marketing and communication design on a website may identify what works for its target market. This can be an age group or particular strand of culture; thus the designer may understand the trends of its audience. Designers may also understand the type of website they are designing, meaning, for example, that (B2B) business-to-business website design considerations might differ greatly from a consumer targeted website such as a retail or entertainment website. Careful consideration might be made to ensure that the aesthetics or overall design of a site do not clash with the clarity and accuracy of the content or the ease of web navigation, especially on a B2B website. Designers may also consider the reputation of the owner or business the site is representing to make sure they are portrayed favorably

 

User experience design and interactive design

 

User understanding of the content of a website often depends on user understanding of how the website works. This is part of the user experience design. User experience is related to layout, clear instructions and labeling on a website. How well a user understands how they can interact on a site may also depend on the interactive design of the site. If a user perceives the usefulness of the website, they are more likely to continue using it. Users who are skilled and well versed with website use may find a more distinctive, yet less intuitive or less user-friendly website interface useful nonetheless. However, users with less experience are less likely to see the advantages or usefulness of a less intuitive website interface. This drives the trend for a more universal user experience and ease of access to accommodate as many users as possible regardless of user skill. Much of the user experience design and interactive design are considered in the user interface design.

 

Advanced interactive functions may require plug-ins if not advanced coding language skills. Choosing whether or not to use interactivity that requires plug-ins is a critical decision in user experience design. If the plug-in doesn't come pre-installed with most browsers, there's a risk that the user will have neither the know how or the patience to install a plug-in just to access the content. If the function requires advanced coding language skills, it may be too costly in either time or money to code compared to the amount of enhancement the function will add to the user experience. There's also a risk that advanced interactivity may be incompatible with older browsers or hardware configurations. Publishing a function that doesn't work reliably is potentially worse for the user experience than making no attempt. It depends on the target audience if it's likely to be needed or worth any risks.

 

Page layout

 

Part of the user interface design is affected by the quality of the page layout. For example, a designer may consider whether the site's page layout should remain consistent on different pages when designing the layout. Page pixel width may also be considered vital for aligning objects in the layout design. The most popular fixed-width websites generally have the same set width to match the current most popular browser window, at the current most popular screen resolution, on the current most popular monitor size. Most pages are also center-aligned for concerns of aesthetics on larger screens.

 

Fluid layouts increased in popularity around 2000 as an alternative to HTML-table-based layouts and grid-based design in both page layout design principle and in coding technique, but were very slow to be adopted. This was due to considerations of screen reading devices and varying windows sizes which designers have no control over. Accordingly, a design may be broken down into units (sidebars, content blocks, embedded advertising areas, navigation areas) that are sent to the browser and which will be fitted into the display window by the browser, as best it can. As the browser does recognize the details of the reader's screen (window size, font size relative to window etc.) the browser can make user-specific layout adjustments to fluid layouts, but not fixed-width layouts. Although such a display may often change the relative position of major content units, sidebars may be displaced below body text rather than to the side of it. This is a more flexible display than a hard-coded grid-based layout that doesn't fit the device window. In particular, the relative position of content blocks may change while leaving the content within the block unaffected. This also minimizes the user's need to horizontally scroll the page.

 

Web Design NAICS Index Description

 

541511 Web (i.e., Internet) page design services, custom

 

Some history on the Graphic Design Services Industry

 

Graphic Designer

Graphic design is the process of visual communication and problem-solving through the use of typography, photography and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term "graphic design" is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts, and page layout techniques to create visual compositions. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), advertising, web design, communication design, product packaging and signage.

 

Applications

 

From road signs to technical schematics, from interoffice memorandums to reference manuals, graphic design enhances transfer of knowledge and visual messages. Readability and legibility is enhanced by improving the visual presentation and layout of text.

 

Design can also aid in selling a product or idea through effective visual communication. It is applied to products and elements of company identity like logos, colors, packaging, and text. Together these are defined as branding (see also advertising). Branding has increasingly become important in the range of services offered by many graphic designers, alongside corporate identity. Whilst the terms are often used interchangeably, branding is more strictly related to the identifying mark or trade name for a product or service, whereas corporate identity can have a broader meaning relating to the structure and ethos of a company, as well as to the company's external image. Graphic designers will often form part of a team working on corporate identity and branding projects. Other members of that team can include marketing professionals, communications consultants and commercial writers.

 

Textbooks are designed to present subjects such as geography, science, and math. These publications have layouts which illustrate theories and diagrams. A common example of graphics in use to educate is diagrams of human anatomy. Graphic design is also applied to layout and formatting of educational material to make the information more accessible and more readily understandable.

 

Skills

 

A graphic design project may involve the stylization and presentation of existing text and either preexisting imagery or images developed by the graphic designer. Artistic pieces can be incorporated in both traditional and digital form, which involves the use of visual arts, typography, and page layout techniques for publications and marketing. For example, a newspaper story begins with the journalists and photojournalists and then becomes the graphic designer's job to organize the page into a reasonable layout and determine if any other graphic elements should be required. In a magazine article or advertisement, often the graphic designer or art director will commission photographers or illustrators to create original pieces just to be incorporated into the design layout. Or the designer may utilize stock imagery or photography. Contemporary design practice has been extended to the modern computer, for example in the use of WYSIWYG user interfaces, often referred to as interactive design, or multimedia design. Another aspect of graphic design is to have good research skills, analyzing a work of art and simultaneously seeing it in new ways. Graphic Design need skills such as power to convince the audience and selling the design. Communication is a key part in graphic design. The process of graphic design include the "process school" which is an approach to the subject that is concerned with the actual process of communication; it especially highlights the channels and media through which messages are transmitted and by which senders and receivers encode and decode. Semiotic School on the other hand, is message as a construction of signs which through interaction with receivers, produces meaning; communication as an agent. The process school is like the way in which a message is brought out to society.

 

North American Industry Classification System For Graphic Design Services

 

This industry comprises establishments primarily engaged in planning, designing, and managing the production of visual communication in order to convey specific messages or concepts, clarify complex information, or project visual identities. These services can include the design of printed materials, packaging, advertising, signage systems, and corporate identification (logos). This industry also includes commercial artists engaged exclusively in generating drawings and illustrations requiring technical accuracy or interpretative skills

 

Illustrative Examples: Commercial art studios
Independent commercial or graphic artists
Corporate identification (i.e., logo) design services
Medical art or illustration services
Graphic design consulting services

 

Graphic Design NAICS Index Description

 

541430 Art services, commercial
541430 Art services, graphic
541430 Artists, independent commercial
541430 Artists, independent graphic
541430 Artists, independent medical
541430 Commercial art services
541430 Commercial artists, independent
541430 Commercial illustration services
541430 Commercial illustrators, independent
541430 Communication design services, visual)
541430 Communication design services, visual
541430 Corporate identification (i.e., logo) design services
541430 Graphic art and related design services
541430 Graphic artists, independent
541430 Graphic design services
541430 Illustrators, independent commercial
541430 Medical art services
541430 Medical artists, independent
541430 Medical illustration services
541430 Medical illustrators, independent
541430 Silk screen design services
541430 Studios, commercial art

 

Some history on the Whiteboard Animation Video Services Industry

 

Whiteboard animation

Whiteboard animation is a process where a creative story and storyboard with pictures is drawn on a whiteboard (or something that resembles a whiteboard) by artists who record themselves in the process of their artwork. It is used in TV and internet advertising to communicate messages in a unique way.

 

Terminology

 

The term whiteboard animation comes from the process of someone drawing on a whiteboard and recording it. The actual effect is a time-lapse, or sometimes stop-motion. Actual animation is rarely used but has been incorporated. Other terms are video scribing, and animated doodling. These video animation styles are now seen in many variations, and have taken a turn into many other animation styles. With the introduction of software to create the whiteboard animations, the process has many different manifestations of varying quality.

 

Skills and techniques

 

Marketing and communication design

 

Marketing and communication design on a website may identify what works for its target market. This can be an age group or particular strand of culture; thus the designer may understand the trends of its audience. Designers may also understand the type of website they are designing, meaning, for example, that (B2B) business-to-business website design considerations might differ greatly from a consumer targeted website such as a retail or entertainment website. Careful consideration might be made to ensure that the aesthetics or overall design of a site do not clash with the clarity and accuracy of the content or the ease of web navigation, especially on a B2B website. Designers may also consider the reputation of the owner or business the site is representing to make sure they are portrayed favorably

 

Animation

 

Animation is the process of making the illusion of motion and the illusion of change[Note 1] by means of the rapid display of a sequence of static images that minimally differ from each other. The illusion—as in motion pictures in general—is thought to rely on the phi phenomenon. Animators are artists who specialize in the creation of animation. Animation can be recorded with either analogue media, a flip book, motion picture film, video tape, digital media, including formats with animated GIF, Flash animation and digital video. To display animation, a digital camera, computer, or projector are used along with new technologies that are produced.

 

Animation creation methods include the traditional animation creation method and those involving stop motion animation of two and three-dimensional objects, paper cutouts, puppets and clay figures. Images are displayed in a rapid succession, usually 24, 25, 30, or 60 frames per second. Computer animation processes generating animated images with the general term computer-generated imagery (CGI). 3D animation uses computer graphics, while 2D animation are used for stylistic, low bandwidth and faster real time renderings.

 

Video editing

 

The term video editing can refer to: The process of manipulating video images. Once the province of expensive machines called video editors, video editing software is now available for personal computers and workstations. Video editing includes cutting segments (trimming), re-sequencing clips, and adding transitions and other Special Effects.

 

Linear video editing, using video tape and is edited in a very linear way. Several video clips from different tapes are recorded to one single tape in the order that they will appear.

 

Non-linear editing system (NLE), This is edited on computers with specialised software. These are non destructive to the video being edited and use programs such as Adobe Premiere Pro, Final Cut Pro and Avid.

 

Offline editing is the process in which raw footage is copied from an original source, without affecting the original film stock or video tape. Once the editing has been completely edited, the original media is then re-assembled in the online editing stage.

 

Online editing is the process of reassembling the edit to full resolution video after an offline edit has been performed and is done in the final stage of a video production.

 

Vision mixing, when working within live television and video production environments. A vision mixer is used to cut live feed coming from several cameras in real time.

 

Animation creation methods include the traditional animation creation method and those involving stop motion animation of two and three-dimensional objects, paper cutouts, puppets and clay figures. Images are displayed in a rapid succession, usually 24, 25, 30, or 60 frames per second. Computer animation processes generating animated images with the general term computer-generated imagery (CGI). 3D animation uses computer graphics, while 2D animation are used for stylistic, low bandwidth and faster real time renderings.

 

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